Research

HEMA style

(simple design/ without extra frills)
Colours ( fresh, optimistic no greyish or gloomy, 2:24).forms and materials.
Clear to know how to be used immediately
Identity: long-term trends ( not be out dated soon)

Example of hema aims to make Design for everyone:
Because of the inspiration of the art exhibition: arabic version of HEMA in 2007 (https://www.mediamatic.net/
en/page/91713/arabic-version-of-the-famous-dutch-department-store-hema), HEMA starts to have Arabic culture related products and Celebrate Arabic traditional festivals (3:58)

Intro HEMA

What brings people together?

Drinking
Food
Games
Sport
Music

interesting references from previous students' works

https://www.youtube.com/watchv=xGAVcfR9Ipc

Things to look at: